America’s finest museum of medical history, The Mütter Museum displays its beautifully preserved collections of anatomical specimens, models, and medical instruments in a 19th-century “cabinet museum” setting. The museum helps the public understand the mysteries and beauty of the human body and to appreciate the history of diagnosis and treatment of disease.
This rebrand project aims to create 3 logomarks that captures the mission and personality of The Mütter Museum: pictorial mark, letterform mark, and wordmark. This project specifically focuses on the process of creating logomarks, from ideation to sketches to final iterations. After 3 logomarks have been fully developed, this project moves on to brand touchpoints and applications, showcasing how this new official logomark and system would present in certain applications.
To create 3 logomarks for The Mütter Museum, I chose to work with exhibits that have been displayed in the museum for a long time. The Mütter Museum is known for its medical instruments and human anatomical specimens. The first mark, the pictorial mark, is inspired by the Eye Wall. The letterform mark takes inspiration from the exhibit cabinets found in the museum, in which the Victorian interior design played an important role.