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HIGHLAND ORCHARDS

brand identity

positioning statement —

For families and tourists that are looking for a fresh and healthy source of products as well as fun activities, Highland Orchards offers a variety of exciting activities for you to connect with nature. Highland Orchards takes pride in considerate customer service and hosting environmentally friendly activities for our dear customers. Come visit us for the chance to pick your own fruits, participate in exciting tours and festivals, and purchase locally grown products to support hard-working farmers.

goals —

This rebrand aims to crate a more modern version of the Highland Orchards branding, while still sticking to the brand’s positioning statement and keeping the values of the orchards. This project’s goal is to create a cohesive and established branding systems, with logo marks and brand touchpoints showcasing how the system works together.

— WORD CLOUD

— PROCESS SKETCHES

logo comparison

— BRAND GUIDELINES & ASSETS

— LOGO ANIMATION

— BRAND TOUCHPOINTS

highland orchards rebrand merchandise
highland orchards rebrand merchandise
highland orchards rebrand instagram feed and post design
highland orchards rebrand website design video