Elevating customers’ experience through sustainable and engaging package design
Individual project
Designer
To create a visual identity that balances tradition and modernity while appealing to a global audience.
Development of branding elements, packaging design, and supporting materials.
木 (ko), 漏れ (more), and 日 (bi): “to the sunlight shining through the trees.” The typography is elegant and functional: Mango Display is used as a main display typeface, whose beautiful ligatures correspond to Toppan Bunkyu Mincho as the Japanese Kanji typeface. With IBM Plex Sans, the body copy feels modern and minimal, easy to read at a small scale and doesn’t take the attention from the other typefaces.
The product comes in a 4”x4” box with a tab lock on the top lid and crash lock on the bottom. Every aspect of this package is knock down. The package opens up into two 3.5” high carriers that users can take out using the forks on the top. Each of the carriers consists of 2 small boxes inside, and each box 2 mochi cakes.
