Han Khuong | Design Portfolio

Young adulthood is a period filled with uncertainty, transformation, and self-discovery. However, many young adults struggle to navigate these emotions alone, often feeling isolated in their experiences.

long story short, was created as a podcast that acknowledges these challenges, offering a space where listeners can reflect on their personal journeys while finding camaraderie through shared stories. The challenge was to build a brand identity and accompanying digital and physical experiences that capture the essence of these emotions in a way that is immersive, engaging, and deeply personal.

/ project scope and objectives

This project involved developing a cohesive brand identity, interface design, and publication design to bring long story short, to life.

The goal was to extend the podcast beyond an auditory experience, engaging audiences through three primary senses: sight, hearing, and touch.

The objective is to design an immersive multi-sensory experience that resonates with young adults, providing comfort and connection through storytelling.

Project Scope

Create a visual brand identity that encapsulates the emotions and themes of the podcast.

Develop UI elements that enhance accessibility and engagement with the podcast's content.

Design physical publications (zines) that visually translate the themes of each episode into tangible artifacts for listeners.

/ Brand Development

Conducted user research to identify the emotional needs of young adults and how they engage with storytelling, exploring how sensory design elements could enhance engagement beyond traditional podcast formats.

For the long story short, identity, I established a wordmark logo that ends in a comma, symbolizing that the conversation is never truly over. The color palette was developed using a youthful, energetic group of colors to ensure relatability and emotional resonance.